Comments on: Save A Tree Read On Line

By: Sam the sham

Sam the sham — Sat, 22 Sep 2007 20:54:17 +0000

Obviously the paper has too large of a budget. I say cut the printing budget. Perhaps they will have less to to recycle. Well, perhaps this is reflective of the editorial intellegence of said rag or perhaps they are business majors who have never learned “waste not want not”

By: Anne

Anne — Sat, 22 Sep 2007 05:05:03 +0000

Most printing contracts for periodicals have a guarantee of a specific number — subscribers plus an estimate for an additional number required. The printer normally overprints by some amount just to be sure. If you reduce the number required (say number of subscribers less 1,000), that is the time the printer does not overprint. It is a Catch 22 situation.

The BSU paper does not have subscribers per se, however every full-time student has contributed a set amount to it through semester fees. You, as a student, do want to be able to pick it up a day or so after it is printed if for some reason you were not on campus the day it went into the boxes. (I like to pick up the Boise Weekly the same way, in case I didn’t pick it up the day it was published.) Hence, there are more distributed to the boxes than will be picked up before the next publication day.

By: shealyisnottheantichrist

shealyisnottheantichrist — Sat, 22 Sep 2007 04:15:25 +0000

Congratulations on the media home run. You deserve it.

By: misc

misc — Sat, 22 Sep 2007 02:36:37 +0000

As a former editor of the “campus newspaper,” perhaps I can offer some insight on the amount of copy thrown into the recycling bins.

In a somewhat misguided effort to make circulation look strong, every issue printed is presumed to be picked up and read by two separate pairs of eyeballs.

So, if you’re a business manager willing to use that formulation, it allows you to claim that your press run multiplied by a factor of two equals your readership.

Somewhat handy when pitching to potential ad buyers.