Boise’s daily newspaper remains in disarray and now even the latest publisher, Mike Petrak, has bailed out.
They had three owners in less than a year and changed the format to compete with YAHOO web sites. With top editors on well deserved vacations, those who read the local paper are treated to reruns of two year old stories, no local follow up on national stories, mix ups on which “target editions” get what stories, and young reporters who don’t know Boise from Garden City.
We noticed Wayne Hoffman”s front page puff piece last week about official Idaho birds, horse, flowers etc. This week Hoffman, the P.R. guy for the Idaho Department of Agriculture, is featured on the editorial page carrying the water for Republicans. If they like his work so much, they should have offered him a good wage to stay. But then again, they don’t have to pay him at all now.
Like car dealer rebates, the local paper is giving itself away to entice subscribers otherwise unwilling to sign up. One of the prime motivations for the GUARDIAN was the lack of intelligent and timely coverage of Boise news. We figured if we could be a little “in your face” the locals would jump on good stories. We still hold out hope. Chartering a plane for aerial shots of the explosion in New Plymouth was a nice touch.
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