The Washington Post features a local AP story in Today’s edition that’s sure to make the Leno and Letterman monologues.
Seems there is a new Vodka product on the market called FIVE WIVES.
Idaho State Liquor Division administrator Jeff Anderson said the brand is offensive to Mormons who make up over a quarter of Idaho’s population and refuses to sell the product.
Regulators in Idaho notified Elite Spirits Distributor that the brand’s concept is “offensive to a prominent segment of our population and will not be carried,” according to a letter sent Thursday.
“The bottom line is, we represent everybody,” Anderson added Tuesday. “It’s masterful marketing on their part. But it doesn’t play here.”
If Anderson is worried about cutting into Vodka sales to local Mormons, he should check up on church doctrine. We’ll take a chance here and speculate the Church probably has more concerns over the fact the state sells booze than the name of the product.
The big question from barkeepers now: “Would you prefer a GREY GOOSE or FIVE WIVES?”
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