We have noticed a recent trend in the Boise media market toward alliances between print and broadcast journalism.
The political pundits have always been unpaid guests on television and radio shows. That is great for the ego and gets the name of the print publication before the listening and viewing public. The print people lend an air of “authority” to the broadcast medium…you never see a radio news guy quoted in the Daily Paper or a TV kid used as a source in print.
Things have changed. Celebrity, meet Gravitas.
The Idaho Statesman runs the KIVI Channel 6 color logo on page one and the TV people show copies of the paper when they share the results of their “exclusive polls.”
The Idaho Business Review–the Big Little Paper–has come out with the KTVB Channel 7 logo on the front page and conspired with the big 7 to do a story about the Hollywood housing development in the desert east of Boise.
Insiders tell us that deal was orchestrated by The Chamber of Commerce, KTVB and the developer, but once it leaked out everyone scrambled to get something on the air, in print, or posted to a web site. (Scroll down to the GUARDIAN story “I WANNA PUT YOU IN THE MOVIES” for our take)
All this comes at a time when newspapers are struggling for readers and TV for viewers. The Channel 7 cable 28 show called “24/7” which reruns the latest newscast until the next one is aired is brilliant. They also do BSU football over and over and over as well as the political debates. It has to be a huge money maker for the station in terms of advertising revenue vs production expense.
The poor folks at Channel 2 get their identity changed to cable 8 and they have no re-run channel. No wonder there aren’t any viewers.
Meanwhile the Daily Paper and the Big Little Paper are in court over the quarter million dollar a year public notice advertising business. The Statesman has sued to stop the Idaho Business review from publishing certain legal ads required by law.
There is a complex definition of “newspaper of record” which goes back to the days of Ben Franklin and post office subsidies, but the Statesman cites an Idaho law requiring publication in the “largest circulation” paper.
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