We can’t tell if the Daily Paper got enticed by the Chamber of Commerce or if they are consenting adults, but a recent business page story was a bit off the mark in our opinion.
United Airlines in-flight magazine publisher, Pace Communications, stands to take about $700,000 from Treasure Valley businesses if they sell 36 pages of puff for the reported $20,000 per page rate. There will not be 36 pages about Boise unless someone PAYS for 36 pages.
It is all part of a promotion–funded in part with taxes– to attract more bodies to our already polluted air and crowded streets. The Chamber folks say they want to attract high paying jobs, not more population. Are robots gonna do the work?
Any given day you will see news stories about growth in the mainstream media, yet no one objects to having cities and counties pay the Chamber of Commerce to promote increased population in the name of progress.
In the interest of fairness and objectivity, the GUARDIAN sent the publishers of UAL’s Hemispheres magazine a little note to make sure they cover Boise well in the 36 pages.
Here are some points we thought worthy of mentioning in the seat back magazine:
–As many as 12 neighborhood associations in several counties are banding together to oppose growth in the pristine foothills. Developers are planning tens of thousands of homes in this once wild area.
–Special state highway funds (GARVEE bonds) are inadequate to pay for new roads demanded by unbridled growth.
–There is a daily commute along I-84 that transforms the freeway into a parking lot often as not.
–Eagle Road is a nightmare of traffic. You need some telephoto lens shots to illustrate the mass of cars there.
–Boise has recently recorded same day air quality indexes TWICE as dirty as Los Angeles. DEQ will verify this.
–Ground water consumed by MICRON and others has caused the need to take water from the Boise river and inject it into the aquifer.
–The downtown building boom pays no taxes to the city on improvements–it all goes to the urban renewal agency to create more growth.
–Meridian can’t keep up with the demand for schools created by all the newcomers with children.
–Idaho Power Company has announced plans to hike rates due to high demand and low water.
If any of you have more ideas, drop an e-mail to Kelley.Bradley@paceco.com
The GUARDIAN previously wrote about the cozy relationship between the Chamber and local government in TAXES FUND CHAMBER .
On the following page you can read the Chamber letter to members which makes it clear this ain’t free, but mentions no rates.
Dear Boise Metro Chamber of Commerce business partners and supporters:
We are excited to announce that the Boise Valley will be featured in the September 2007 issue of Hemispheres, the award-winning inflight magazine of United Airlines. This 36-page editorial section, Insight: Boise, will reach readers traveling to over 210 destinations in 26 countries and will showcase Boise as a great place to live, work, and visit. In addition to the September feature, Insight: Boise will be available for one year on the United Hemispheres’ website (www.hemispheresmagazine.com).
Hemispheres selected the Boise Valley as a place to profile because we have an amazing story to tell – one that we want to share with the world. Just consider a few of our recent recognitions: the Boise area ranked #10 in best U.S. cities to live according to Frommer’s Cities Ranked and Rated, 2nd Edition; #4 City in the Nation for Business and Careers, Forbes magazine; Top Ten Great American Towns, Money magazine; Best Places to Live, Money magazine; Top 50 Smartest Places to Live, Kiplinger’s; and Top 31 Best Places to Live and Play, National Geographic – Adventure magazine.
Now is the time to build on the Boise Valley’s visibility. Insight: Boise in United Airlines’ Hemispheres magazine is an opportunity to do just that. The Boise Metro Chamber of Commerce is pleased to support this unique opportunity to share our story with the rest of the world. Over the next 10 weeks, the Hemispheres editorial and marketing teams will be in Boise to investigate the economic drivers and other factors that shape our growing community. We encourage your involvement in this project by welcoming these teams. They will seek substantive input to help tell our story as well as provide a dynamic marketing vehicle for private and public organizations that want outstanding advertising exposure linked to the Boise Valley feature.
We believe this is an unprecedented chance to share our story on a national and international scale. Please contact Kelley Bradley at Pace Communications at Kelley.Bradley@paceco.com or 336-633-9227, or Linda Alden with the Boise Valley Economic Partnership (BVEP) at email@example.com or 208-472-5244 for more information about this project.
We look forward to your interest and involvement in helping to tell about the Boise Valley’s outstanding success.
Nancy Vannorsdel George Iliff
President & CEO Chairman
Boise Metro Chamber of Commerce Boise Metro Chamber of Commerce
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