This came in overnight to the GUARDIAN and brought back memories of the “old days” when newspapers were mostly printed on broad sheets–not narrow little pages we see today with type too small to read.
“I have a tip about waste at BSU. Every Thursday they toss perhaps 2000
copys of last weeks campus newspaper. They end up in a large blue recycle bin behind
the repair shop area about 9 AM on Thursdays. I think they could print less knowing
this happens every week… Wouldn’t it be better to be a few short than to have this
kind of waste?”
The reader brings up a good point. Used to be circulation was everything, because the more papers sold meant higher ad rates–hence the old mantra, “all they want to do is sell papers.”
Today it is probably, “they just want hits.”
Speaking of hits, the day the GUARDIAN broke the story of Craig’s daughter being “wanted,” the WALL STREET JOURNAL, ABC, and FOX all had quotes or links to our site. The result was more than 900,000 hits! Normal is 30,000 to 40,000. No analysis of hits versus visits is needed please.
Today, the news model has changed. Free papers like the Boise Weekly, on line rags like the GUARDIAN and all sorts of internet ripoffs make the print game less important. Probably makes good sense to sell ads based on a combined WEB and PRINT package and cut back on the print versions…just share, unless you have a bird cage or clean a lot of fish.
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