Remember all the euphoria coming out of the Chamber of Commerce, Boise State, and the Idaho Tourism Development folks after BSU won the Fiesta Bowl.
There were claims of intense interest on the part of businesses wishing to locate corporate headquarters in Boise, brilliant students standing in line to attend the place with the blue turf…and on and on.
We would sure like to hear how many businesses with high paying jobs actually moved to Boise as a result of that great undefeated football season.
Then the United Airline HEMISPHERES magazine blew into town and took well over half a million dollars–some of it tax money–for a 36 page “Wonderful Boise” layout in the seat back magazine. It was supposed to be “targeted at CEOs” who ride on airplanes.
On our trip to Hawaii over the holidays we happened to fly on United and would you believe after featuring Boise those sneaky devils did a “Wonderful Santa Barbara” 36 page layout aimed at those same CEOs. Wonder how much return we taxpayers will see on that little ploy aimed at increasing the population of the Valley.
Of course when we hear all the reports of Boise/Idaho being in the latest “TOP TEN” of something we wonder why we never hear of the “BOTTOM 10” like the BOISE WEEKLY just reported. We don’t do well in education, health care or other areas.
Finally, if all the publicity for a football team, a cold Humanitarian Bowl, and 36 pages of puff in an airline magazine are good for the economy and the community we ask: How much damage did Larry “Thumper-Widestance” Craig inflict on our state and economy?
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