Leave it to the GUARDIAN to take something as mundane as “Bike Week” and turn it against the likes of foothills developer Avimor. We got a plea from the bike advocates as follows:
Dear Mr. Guardian:
I am hoping you can make your reader base aware (just in case they’re not) that today is the start of the 6th Annual Boise Bike Week.
It runs Monday through Saturday. There is a wide variety of activities, workshops and events; most are after hours. The schedule can be seen here.
BIKE WEEK SCHEDULE
We can’t help but note with a certain degree of irony the Grand Finale celebration at the Band shell is sponsored by none other than Avimor – the “planned community” that is outside any reasonable bike-commuting distance from the area’s employment centers, shopping, and entertainment. What is Avimor’s interest in Boise Bike Week? To get valley residents off Highways 44 and 55?
To be fair, Avimor is trying to sell their area as a place for mountain bikers to dodge dog droppings, hikers, and horseback riders. They also want to buy the affections of their worst critics…and a close examination of their ad agency staff will reveal at least one avid mountain biker.
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