In what can only be described as one of the most brilliant marketing schemes in recent memory, CVS Caremark has convinced county government to distribute prescription discount cards on its behalf.
At first blush it sounds great: Ada County Residents “qualify” for an average 22% savings on prescription drugs. Truth is, residents of ANY county in the USA qualify. No registration, no forms, just go to the county and they will hand out a free card that will get you the discount. It is NO DIFFERENT than passing out discount coupons for pizza!
CVS has snookered the Ada County Commishes to sell drugs under the auspicies of the “National Association of Counties”–remember their Hawaiian vacation debacle a few years ago? This retailer has been able to get local governments to do its marketing and at little cost.
A simple sales promotion by a retailer has the air of “officialdom” when it is endorsed and promoted in press releases by local government. Not to mention it is offering “savings” on the hot button commodity of MEDICINE.
We did a little on-line research and find ANYONE can get the card on the internet and there is no need whatsoever for county involvement. Local hospitals have agreed to distribute the cards, after being approached by county officials. Even the Ada County Assessor will distribute the cards on behalf of CVS.
The Ada Commishes and the NAC get a GUARDIAN “Dope Award” for local government and congratulations to the CVS marketing team for sucking them in. Another well intended, but ill conceived act of government.
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