The use of Public Relations firms to build support for everything from jails to street cars and now football bowl bids is reaching the level of absurdity.
Does anyone really believe ADVERTISING and promotion will influence coaches and sports writers to grant BSU a bowl game bid?
The most prominent recent PR exercise was the vote of the Boise City Council to dump $90,000 into a campaign to elicit support for the “Desire named Street car.” The CCDC has budgeted another $75,000 for PR on top of city’s$90K for next year.
Boise City and Greater Boise Auditorium District elected officials like to refer to media reports not generated by their paid publicists as, “misinformation and disinformation.” A City Councilor recently made reference to wartime-like efforts on the street car issue.
Boise pays for PR aimed at planting stories in the national media about the virtues of our fair city. We suspect the folks at “Sportstravel” magazine got some outside influence or cash to proclaim a Special Olympics event in Boise to be top sports event in the WORLD for 2009.
When Canyon County voters turned down a jail bond, the immediate response was to draft local businesses into supporting a PR effort–endorsed by a DAILY PAPER EDITORIAL.
Officials of city and county lobbying groups have retained the same PR firm hired by the football promoters to drum up support for a constitutional amendment that would eliminate voter approval of long term debt.
All of these public agencies have their own “public information” staffs. They hire the big guns to mold the minds of the public when their in house efforts to “inform” don’t get the desired results.
We think it is money ill spent. If the politicos come up with a good proposal and the public is willing to foot the bill, it will be approved. Just the facts please, no video or or razzle dazzle.
As for BSU football, we are avid fans, love the Blue, like to see winners. But, just as Boise is not ready for mass rail transit, we are simply not ready for the “big leagues” in college football. We are getting there, but our short history and small enrollment pale when compared to the Big Ten and PAC 10. True we have had some nice wins, but we will get a stronger schedule when other schools find it looks like a profitable venture to play BSU. Be patient, don’t try to manipulate the minds and votes of sports writers and officials because it is bound to backfire.
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