In what appears to us to be a bungled marketing attempt for a genetically modified potato, the J.R. Simplot company raises the specter of cancer in potatoes currently being marketed to and by McDonalds.
The company claims the new “Innate” variety has less asparagine, which has the potential to become a carcinogen – acrylamide – when fried.
McDonalds has said it will not use the new variety in its fast food stores. Does that mean they will continue to use a potato that has the potential to become a carcinogen?
Why in the world would the leading potato product producer bring up the “C word” in an effort to market a new variety of potato? We probably haven’t heard the last of this one.
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