Boise Schools has taken a page directly out of the Team Dave play book by seeking an advertising agency to create a demand for their services.
The district will dedicate $175,000 for an advertising campaign in 2018-19, with an ongoing commitment for at least three years, according to documents obtained by IDAHO EDUCATION NEWS. Advertising agencies can submit proposals until Sept. 28.
School officials complain that despite an increasing population, they are losing students to the Catholics and charter schools.
Superintendent Don Coberly explained, “Everybody’s competing for kids and we said, ‘Let’s get the word out that we are the No. 1 choice.’”
The purpose is to thwart “ongoing efforts by the charter school movement, voucher supporters and pro-privatization organizations to chip away at the confidence” in traditional public schools.
Coberly cited Bluum, a nonprofit group that advocates for school choice, and its “20 in 10” goal to create 20,000 new charter school seats in Idaho in the next decade. Coberly also cited legislative discussions of voucher programs, which could divert taxpayer funds from public schools into private or parochial schools.
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