Despite spending $80,000 for ad agency services, the Boise “Be Kind” program is shifting to the Boise School District.
KBOI TV NEWS reports the scheme touted by Dave Bieter during his ill-fated run for reelection will be run by the schools in the future.
Team Dave awarded Spark ad agency $80,000 for an annual contract to front the Be Kind scheme. The GUARDIAN figures citizens of Boise are due a refund of at least $19,000 based on the fact the deal was cut short by nearly one-quarter of a year.
Let’s hope the school district is able to teach students to “be kind” without dumping $80,000 into an ad campaign. Maybe Clan McLean can recover some cash from Spark for the unused portion of the contract.
UPDATE 1/8/2020: Boise Schools told the GUARDIAN the program will be handled with existing staff and, “We sure aren’t going to pay Spark $80,000.”
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